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AI Strategy.

Sh

 

I help CEOs kill the AI initiatives that burn money and commit to the few that win. I learned the difference by burning €50M myself.

 

SEE THE 6-WEEK ENGAGEMENT

Big consulting sells addition. I sell subtraction.

 

Your AI strategy is probably too big. Not too small.

More pilots. More vendors. More slideware. The people advising you profit from every addition. Their business model needs you busy. Mine needs you decided. MIT found that 95% of AI pilots return nothing. What separates the other 5% is not more intelligence. It is fewer, braver bets and the calm to hold them.

Six weeks with me buys you that shorter list.

SEE HOW I WORK

I made the €50M mistake so you don't have to.

 

Before Apple Pay existed, I led 200 people building mobile payments with five banks, Visa, Mastercard and Samsung. We failed spectacularly. I wrote down every reason why.

Twenty years at Microsoft, IBM, Deloitte and T-Mobile taught me how big companies add. That failure taught me what to subtract. You get both lessons.

READ THE FULL STORY

Proof of work

Essays on subtraction, shipping, and the scars that taught me.

The Corporate Pyramid Is Dead. Welcome to the Diamond Trap.

You're Dating Your AI Strategy Wrong.

2028: AI's Reasoning Leap Is Coming. Your Strategy Isn't Ready....

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One decision worth stealing. Weekly.

Every week I send one framework, one kill criterion, or one scar with the lesson attached. Read in five minutes. Apply on Monday.