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AI Strategy.

Shipped in 6 weeks.

 

I help CEOs kill the AI initiatives that burn money and commit to the few that win. I learned the difference by burning €50M myself.

 

SEE THE 6-WEEK ENGAGEMENT

Traditional consulting gets paid to add. I get paid to cut.

Your AI strategy is probably too big, not too small.

More pilots. More vendors. More workstreams. When fees rise with scope and duration, the list tends to grow. Even without bad intent.

Too many AI pilots stall before they create measurable value. The answer is not more intelligence. It is fewer, braver bets, clear kill criteria, and the discipline to hold the line.

In six weeks, I help your leadership team decide what to stop, what to back, and what to ship.

SEE HOW I WORK

I made the €50M mistake so you don't have to.

 

Before Apple Pay existed, I led 200 people building mobile payments with five banks, Visa, Mastercard and Samsung. We failed spectacularly. I wrote down every reason why.

Twenty years at Microsoft, IBM, Deloitte and T-Mobile taught me how big companies add. That failure taught me what to subtract. You get both lessons.

READ THE FULL STORY

Proof of work

Essays on subtraction, shipping, and the scars that taught me.

Who Is Paid to Kill Your AI Projects?

The Corporate Pyramid Is Dead. Welcome to the Diamond Trap.

You're Dating Your AI Strategy Wrong.

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One decision worth stealing. Weekly.

Every week I send one framework, one kill criterion, or one scar with the lesson attached. Read in five minutes. Apply on Monday.